Behavioral Investment Counseling
Nick's book for advisors is a complete investment advisory paradigm, based on two essential perceptions. First, that the dominant determinant of long-term, real-life return is not investment performance but investor behavior. Second, that behavior modification ought to be, in and of itself, an advisor's value proposition, because great behavioral advice is — at critical moments in an investor's lifetime — worth so much more than the advisor can ever charge for it. The goal of Behavioral Investment Counseling is to free your practice from the classic excesses of investor emotion: euphoria, panic and performance-chasing.
This book is available for purchase, but it may also be chosen by new/renewing subscribers to Nick Murray Interactive as their free subscription/renewal premium, for U.S. and Canada subscribers only. We invite you to click on “Newsletter” above to download a sample issue.
Behavioral Investment Counseling is also available at a discounted combination price when combined with The Game of Numbers. Click on the green starburst at the top of this "Books" page to see the price schedule for combined orders.