215 pages/hardcover
$25.00 + S&H

Simple Wealth, Inevitable Wealth

With 175,000 copies now in print, Simple Wealth, Inevitable Wealth is one of the most successful privately published books on any subject in the last dozen years.

The fourth edition (Thanksgiving 2010) is both extensively revised (to take in The Great Panic 0f 2007 – 2009) and carefully expanded – so that it gives equal weight to the behavioral issues of equity investing in bull and bear markets. It is also very attractively re-designed, making it an easier read for your clients and prospects than ever.

SWIW proposes (and proves) three essential ideas.

(1) That real wealth – an income one doesn’t outlive and a significant legacy to one’s heirs – can only be built and preserved through a program of lifetime equity investing.

(2) That the achievement of real wealth in equities is not driven by investment "performance" but by investor behavior – which is primarily a function of making a lifetime plan and sticking to it, ignoring the fads of euphoric bull markets as well as the bear market fears that lead to panic capitulation near epic market bottoms.

(3) That, in practice, no one will ever be able to resist the great behavioral traps of equity investing without the calm, consistent, empathetic but tough-loving counsel of a high quality advisor, whose functions aren’t prediction and "performance," but planning, perspective and behavior modification. Thus, the highest, best and most valuable function of an advisor is coaching clients past The Big Mistake (in all its manifestations). And your critical behavioral counseling is alone worth many times what the investor has to pay for it.

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Today, many successful advisors use SWIW as an "operations manual" for their practices. They give it to clients and prospects as a way of saying, "This is what we’ll be doing; this is what we’ll not be doing (market timing, chasing the hot dot); this is what I’ll be advising you at euphoric tops and panic bottoms; and this is why my advice is worth so much more than I charge."

A significant volume discount schedule applies to bulk purchases of Simple Wealth, Inevitable Wealth. Please click on the green starburst at the top of the main "Books" page to see it.